Changing the Way You Work with the Arab World
London Arabia Cultural Course
Develop your understanding of Arab culture, appreciate how values and expectations may differ, and allow yourself to form more effective strategies for appealing to Arab customers. By investing in your team’s cultural competency, you brand will gain sustainable skills and measurable benefits including:
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Improving your customer service with high-value customers and clients
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Surpassing your competitors on the global market
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Improving your international product and service offerings
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Creating stronger relationships with your international partners
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Attracting the best international talent
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Maintaining a positive, accepting and diverse workplace
In an increasingly globalised world, cultural incompetence, whether conscious or unconscious, is no longer acceptable and will result in lost sales and lower profits. Don’t get caught out, invest in your team with London Arabia’s cultural awareness training course.
The Trust Me, I’m an Arab Cultural Training is the only Arab cultural training customised entirely around your business’ requirements and tailored for participants current knowledge levels. Don’t waste your time on a weeks-long course covering irrelevant information, we skip directly to actionable information and complete the full training in one full day.
Course content may include:
Addressing stereotypes and unconscious bias
Etiquette and relationship building
Beliefs and values
Expectations in business
History and politics
Religion
Communication and hospitality
Needs and preferences
Marketing
Leadership and project management
Identifying decision makers
Course Content
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Diversity training is not enough, a general overview of different cultures will not provide strategies and real results in your business. Arab consumers are indispensable in London and should be treated uniquely.
Your normal sales and customer strategies will not work on your Arab customers. You risk losing sales or worse, offending your customer and damaging your entire brand’s reputation. A lack of understanding and awareness of your subconscious biases can lead to ignorance and incompetence.
On the other hand, a firm grasp on cultural differences and how they impact decision making can open new opportunities and expand your customer base greatly. Businesses and brands that are prepared for working with Arab consumers and partners stand to benefit greatly.
Why Arab Culture?
Prior to your course you will have a one-on-one consultation with your advisor and each participant will receive a questionnaire. From this, our expert team will design a course specifically for you and your team, ensuring it meets your needs and has the greatest impact.
The course itself will take place over one full day or two half day sessions. The course will include interactive activities, check point quizzes, strategy development and engaged learning techniques.
Following the course, each participant will receive a follow-up questionnaire. Your advisor will check in with you and participants once a month for the six first months following your course, helping with strategy development and implementation. We will also be available for consultations for up to 12 months after your training.
Have any specific requirements? Get in touch and we can create a bespoke course for you.
How does it work?
Training isn’t just important for your brand, it is vital. And in London today, there is no better investment than in Arab culture training.
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Contact
info@londonarabia.com
Tel. +44(0) 203 411 0876
2 Television Centre
101 Wood Lane
White City
W12 7FR
© 2024 by London Arabia.