Cultural Training

Changing the Way You Work with the Arab World

Building Lasting Relationships

London Arabia Cultural Course

This course will develop your understanding of Arab culture and how you can more successfully work with Arabs both in the UK and in the Arab world.

In the modern business world, it is a necessity to work and interact with people from a variety of cultural backgrounds. It is no longer acceptable to be ignorant about different cultures and a clear understanding of others can contribute greatly to your success. Whether you are looking to decrease culture shock when working abroad or improve your professional relationships, we are here to provide you with essential skills to work successfully with different cultures. Every one can benefit from our in depth, customised course.

The course content is entirely customised to what will be the most beneficial to you and your specific goals. Content may include:

A discussion of stereotypes and their implications

Etiquette and relationships

Beliefs and values

History and politics

Communication styles

Arab hospitality

Shopping preferences

Marketing

Leadership

Business culture and attitudes

Project management

Course Content

The UK has recently taken massive steps to improve its relationship with the Arab World, signalling to businesses and organisations the Arab market will only become more valuable. Already Arab tourists are among the highest spenders in London’s popular luxury shopping districts, and easing visa restrictions will increase the number of yearly tourists. In addition, negotiations for a free trade agreement are currently underway.

Businesses and brands that are prepared for working with Arab consumers and partners stand to benefit greatly from this progress.

However, many falsely believe they do not need to adjust their strategy to work with Arabs or in the Arab World and harmful stereotypes still circulate in the media. This could damage relationships beyond prepare and severely harm your business.

Why Arab Culture?

Anyone who works in the Arab world or with Arab customers would benefit greatly from this course. Anyone who wants to learn more about the Arab world and Arab culture will appreciate our customised training programme.

Who should attend?

The course is entirely customised to your needs. Prior to your course beginning, you will have a one-on-one consultation with your expert instructor to go over your exact needs and requirements. This consultation will establish your current level of understanding, required areas of focus, and your learning style, to make sure the course serves you as well as possible. The workshops typically combine theory and practice, using relevant examples and real case studies to increase understanding, comprehension, and retention. The size of your group will also be taken into account when making your personalised lesson plans.

London Arabia 100

Tel. +44(0) 203 411 0876

65 Sloane Street

London SW1X 9SH

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